Fashion’s Night Out is happening on September 8, 2011 from 6PM to 11PM in cities across the US and around the world. Retailers and designers pay $250 each to extend their store hours and get listed as participating locations for Fashion’s Night Out. It’s a great way to drive foot traffic to their stores while also giving back to charity. How so? A portion of the proceeds raised from the Fashion’s Night Out clothing collection benefit the New York City AIDS Fund. Plus, many businesses also choose to donate a portion of the night’s sales to their charities of choice. For example, last year, Gap launched a limited-edition line of FEED USA canvas totes to support the FEED Project at its New York City Fifth Avenue concept store.
Get your clients glammed up for a night of fashion and fun while also giving back to charity. These helpful tips can help get you started:
1. Dedicate 3PM to 6PM on September 8, 2011 to your Fashion Pre-party.
2. Commit to donating a % of proceeds raised from the Pre-party to Glamour Gone Good (find out where the money goes).
3. Launch a keyword promotion. Offer clients who book appointments using the keyword “Fashion” a discount on services (may we suggest 20% off?).
4. Promote the keyword promotion and Fashion Pre-party on your website, social networks, and by word of mouth to help book appointments.
5. Recommendation: Let your clients know that you’ll sweeten the deal with a “the more you spend, the more we’ll give” promotion. (For example: Spend up to $100 and we’ll donate 25% to Glamour Gone Good. Spend over $100 and we’ll donate 30% to Glamour Gone Good.)
Fashion’s Night Out (FNO) is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession. On September 8, 2011, in response to overwhelming demand, Fashion’s Night Out will return to New York City and over 100 cities nationwide to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York.
