HSN, the leading interactive multichannel retailer has partnered with the March of Dimes as the "Official Partner of Mother's Day and Father's Day(SM)". HSN is proud to be one of the first retailers to support the March of Dimes' new marketing campaign titled imbornto which recognizes that every baby is "born to do something great." This commitment reinforces HSN Cares' overall mission to raise awareness and funds for trusted organizations helping women and families in need.
Throughout the Mother's Day and Father's Day holiday season (April 28 - June 17), HSN customers can donate to the imbornto campaign anywhere or anytime they want to shop, through all of HSN's channels, on-air, online and via mobile and SMS text. Donations of $1, $5, $10 or $25 can be added to any purchase with 100% of the donations benefitting the March of Dimes, going toward improving the health of babies by preventing birth defects, premature birth and infant mortality.
"We are very proud to be partnering with the March of Dimes to support and promote such an important campaign, and to raise funds that will help mothers and fathers everywhere," said Bill Brand, Executive Vice President of Programming, Marketing and Business Development for HSN. "HSN Cares is committed to supporting women and families in need through raising funds for trusted global causes, and March of Dimes aligns wonderfully with HSN's corporate responsibility campaign. We look forward to working with this amazing cause as they roll out the imbornto campaign and believe our customers will join in our excitement over the partnership."
"We are truly excited about the new campaign as well as the support of HSN - an amazing company, committed to children and families," said Chad Royal-Pascoe, Vice President of National Strategic Alliances and Cause Marketing. "Through imbornto, we will make more consumers aware of the role that March of Dimes has played in maternal and infant health. HSN's overwhelming support will play an integral part in the launch and success of this year's campaign."
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com - is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. HSNI -1.28% . For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
About the March of Dimes:
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and through its premier event, March for Babies®, March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.