October is Breast Cancer Awareness Month and beauty companies large and small are stepping up to the plate to raise awareness and funds for breast cancer charities. Some or all proceeds from fabulous beauty, skin care, and hair care products being sold this month benefit the search for a cure for the disease, which is one of the leading killers of women each year.
For most of us with cancer, just hearing the C-word sends chills up our spines. The thought of it creeping around inside our bodies is absolutely horrifying. Our loved ones tell us that all will be ok, but those words just bounce off our bodies and all that tends to stick is the fear...of this illness, of the medications, of the side effects, and of everything in between. For those of us who have to endure radiation and chemotherapy sessions, we are left feeling especially drained. Both physically and emotionally. The last thing we want to think about is how we look to the outside world.
October is Breast Cancer Awareness Month and cosmetics companies large and small are stepping up to the plate to raise awareness and funds for breast cancer charities. Some or all proceeds from fabulous beauty products being sold this month benefit the search for a cure for the disease, which is one of the leading killers of women each year.
Everywhere I turn these days, it seems I am surrounded by a sea of pink somehow linking back to Breast Cancer Awareness Month. Soon, holiday season promotions will begin and we’ll be seeing all kinds of charitable messaging around the "season of giving." Don’t get me wrong, I’m certainly not complaining. The more dollars given to charity, the better! However, I do stop and wonder whether our charitable actions are motivated more by personal preferences or just really good marketing. In other words, do we choose our causes or do they choose us?
